VR extends its reach into the travel marketing mainstream
VR’s immersive and interactive abilities are a perfect fit with the travel industry’s reliance on selling experiences through storytelling and visual narratives.
In the cult 1990s movie “Strange Days,” a virtual reality apparatus pulls images straight from a user’s cerebral cortex. Though solidly in the realm of science fiction, a similar kind of intense interactive experience is not far off in the real world.
NB: This is a viewpoint by Tony Tie, senior search marketer at Expedia Canada.
Mention virtual reality (VR) in casual conversation, and you’ll probably be greeted by looks of awe and slight fear. The current technology isn’t quite downloading gray matter yet, but the tech and the uses to which it is put are developing quickly.
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