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Ctrip teams up with Merlin Entertainment on marketing

01/16/2017| 11:47:48 AM| ChinaTravelNews 中文

Ctrip signed an agreement with theme entertainment company Merlin Entertainment Group on marketing cooperation, reported China News Service.

The Chinese OTA giant has become the first overseas partner of Merlin Entertainment Group, further speeding up its internationalization.

The agreement includes Merlin Entertainment Group's Madame Tussauds wax museums in Beijing, Shanghai, Wuhan and Chongqing, as well as SEA LIFE, and a LEGOLAND theme park in Shanghai.

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TAGS: Ctrip | Merlin Entertainment | theme parks
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