Shiji launches new branding
Shiji announced new branding and introduced new logo, indicating the company’s focus of transforming into a data driven, consumer application and service platform operator.
“From 1998 to 2001, the company presented itself as the network system supplier; the next phase, 2001 to 2003, it escalated further, becoming a hotel system technology service provider; the next phase saw Shiji’s growth as a software vendor after 2003. Now, in 2016, Shiji is experiencing a fourth transformation; from software vendor to application service platform operator,” said Shiji’s chairman Mr. Li Zhongchu.
In future, Shiji will initially invest in hotel related data technology companies, then equip those companies’ application software services on the service platforms that other, partnering data technology companies provide us.
“I hope that Shiji will be an internationally well-known company in the coming 10 years,” said Shiji’s Chairman, Mr. Li Zhongchu.
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