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Alibaba rebrands its online travel arm

10/31/2016| 11:45:49 AM| 中文

Alibaba rebranded its online travel platform from Alitrip to Fliggy to re-focus on Chinese millennials.

Alibaba Group rebranded its online travel platform from Alitrip to Fliggy (Feizhu in Chinese, which means "flying piggy").

The rebrand is part of a decision to re-focus on Chinese millennials, according to Sina News, with the company confident the cartoon-style logo can attract the younger generation.

Fliggy joins Ant Finance's ant, Tmall's cat, logistics arm Cainiao's bird and second-hand goods site Xian Yu's fish as the latest addition to Alibaba's menagerie of animal logos.

The first half of 2016 has seen just 3.4% growth in overseas travel, according to Gbtimes.com. This possibly explains Alibaba's desire to freshen up their travel arm.

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TAGS: Alitrip | Fliggy | Alibaba | Ant Financial
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