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Dreamlines earmarks latest raise for global growth and new markets

08/17/2016| 12:47:19 PM| 中文

Dreamlines, the German business which claims to be the largest online cruise booking site in Europe, has pocketed a further Euro 14 million from its existing investors.

Dreamlines, the German business which claims to be the largest online cruise booking site in Europe, has pocketed a further Euro 14 million from its existing investors.

Its last reported raise was Euro 20 million in 2014, bringing the total raised so far to around Euro 44 million. Its Series A round was $2.2 million in 2012.

The investors are  Holtzbrinck Ventures, Hasso Plattner Ventures, Dimaventures, Altpoint Capital,Target Ventures and Truventuro.

The business has dedicated sites serving Germany, France, the Netherlands, Italy, Russia, Brazil and Australia. It has access to 30,000 products from 60 different cruise lines but it also builds packages with cruise, tours, excursions and flights. It recently signed a deal with Aeroflot to power the cruise channel on the Russian flag carrier’s brand dotcom site.

The cash raised will enable Dreamlines to “further consolidate its position as the uncontested market leader in Germany and gain a greater market share here, while also securing continued global growth,” according to Dr. Christian Saller, general partner at Holtzbrinck.

Meanwhile, managing director Felix Schneider talked about “opening up new markets for [its] services”.

Dreamlines also claims that its operations in seven key cruise markets give it “a broader global base” that its rivals.

Its funding comes a few days after one of those rivals — cruise.co.uk – announced that Bridgepoint Capital bought a majority stake for £52 million. Cruise.co.uk also operates in Australia while its MD Seamus Conlon said it too is looking to expand internationally.

While Dreamlines and cruise.co.uk talk in terms of being online booking portals, both have well-staffed call centres which help customers through the shopping and booking process on the phone.

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TAGS: OTA | DreamLines | cruise | investment
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