Club Med guns for bigger share of MICE market
Club Med has created a new MICE-dedicated post, stepping up initiatives to offer meeting packages and incentivising agents to bring in more corporate event bookings
Following its acquisition by Fosun International in March 2015, all-inclusive holiday resort Club Med has created a new MICE-dedicated post, stepping up initiatives to offer meeting packages and incentivising agents to bring in more corporate event bookings.
According to general manager for Hong Kong/Macau, Sebastien Portes, the group is now better-placed to grow its market share even though it has up to now been a minor player, with only three per cent of Hong Kong business generated by MICE in 2015.
However, with a new post set up six months ago to lead the MICE segment, he is positive that sales will grow 10 times in the next three years.
Besides rolling out a dedicated website for the Hong Kong market in mid-2016, it also introduced higher commissions for agents who bring in MICE bookings. From April 1, every agent bringing a group of more than 40 pax will be guaranteed an additional three per cent in commission.
Julien Hauss, business development manager for MICE, said: “We are the only player with an all-inclusive offer and now we have one location near Hong Kong – the 300-room Dong'ao Island Hotel, Zhuhai – that offers full MICE facilities.”
The company is targeting big companies in finance, insurance, health and new technology as they do events every year despite (the) current economy.
Club Med resorts provide the use of function spaces and additional equipment such as overhead projectors and screens. For groups of up to 500 pax, full venue hire is possible.
Meanwhile, Club Med will further expand its reach in China with the Joyview by Club Med brand next year. Two properties under this banner will emerge in Shanghai. According to Portes, the brand is dedicated to the China market, with properties built outside first-tier cities, located two to three hours away by car.
“Additionally, our second Club Med ski resort in China (will) open in Jilin this November. It will offer full MICE facilities and ski activities for (corporate) groups,” he added.
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