Growth is slowing, but travel players remain bullish; competition is rising, but incumbents remain bold; the big are getting bigger, but the small are undaunted.
Travel brands need to dig deep into certain habits that are being fuelled by emerging apps and platforms, for instance, the popularity of short videos, says Chen.
Digital travel sales in China will total $133.90 billion in 2018, a 20.5% increase over 2017.
Start-ups in Europe and Asia provide online booking services for medical travelers, as well as other services in partnership with Airbnb, TripAdvisor, Agoda and other travel platforms.
Last year, 131 million Chinese mainland tourists spent more than $115 billion outside the mainland, 5% more than in 2016. But shopping expenses fell by about 10%.
Travelers from Hong Kong, Macao, and Taiwan led the number of people making trips to mainland China, accounting for 79.09% of mainland China’s total inbound travel.
Major carriers including China Eastern, Air China and China Southern have raised economy-class fares for flights between Beijing and Shanghai amid fierce competition on the prime route.
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