Overseas travel agencies have rolled out road shows in China recently in an attempt to grab a slice of the pie.
Universities and the industry need to collaborate better to inform students about work in the hotel and hospitality sector.
Bookings to EU destinations during the Chinese New Year are ahead 9.2% compared to last year and the substantial increase in visitors is well above the global average which is 0.2% up from 2018.
According to Tourism Australia, 1.42 million people visited Australia from China in the 12 months to September 2018, spending AUD 11.5 billion (USD 8.28 billion).
Industry experts point out that Chinese movie companies are becoming increasingly cautious about the theme park business, as it takes a long time to see financial return.
Around 14 million tickets will be sold in a single day during the Spring Festival travel rush this year, with 80% of tickets distributed through online ticketing platform 12306.
Top five international countries for Chinese travelers during Chinese New Year 2019 are, in descending order, Thailand, Japan, Singapore, Malaysia, and the United States.
Thailand, Japan, Indonesia and Singapore are among the most popular destinations while Nordic countries, the United Arab Emirates and Spain have seen the fastest growth of Chinese visitors.
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