Search results for “live streaming”
Keeping pace with the evolving Internet landscape in China
01/06/2022|11:38:11 PM|
Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Trip.com Group’s Liang: Still premature to identify the best policy for opening up
11/10/2021|4:16:25 PM|
China’s zero Covid policy and many other issues are being evaluated by travel companies as several other countries in the Asia Pacific region have loosened their restrictions and requirements to reopen their borders for foreign travellers.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Three factors affecting how Chinese travelers choose destination after pandemic
07/03/2020|8:47:16 PM|
Live streaming is taking the lead in destination marketing after pandemic outbreak.
British Museum and Fliggy’s latest partnership
07/02/2020|11:12:24 AM|
Its latest initiative, the Fliggy live stream, is an astute integration of its informational and commercial successes.
Seychelles featured on popular Chinese travel website Mafengwo
07/03/2020|8:50:05 PM|
The 72 minutes livestreaming project is worth advertising value of USD 474,768 for the destination.
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