Search results for “digital advertising”
WeChat Alliance launched to connect global destinations with Chinese travelers
12/03/2019|2:50:54 PM|
The WeChat Alliance initiative comprises four programs: Destination Service Digitalization, Industry Growth Workshop, Industry Growth Fund and Alliance Summit.
Priceline rethinks digital advertising in favor of TV
11/07/2017|4:00:22 PM|
Priceline plans to ramp up brands marketing spending on TV and reduce digital marketing spending. Estimation shows Priceline’s digital ad spend in 2017 could reach $4.3 billion.
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019|6:24:30 PM|
The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
Foreign airlines exploring diverse options for distribution in China
09/30/2019|2:27:23 PM|
The interplay of ecosystems and travel e-commerce is driving foreign airlines to explore what the likes of Meituan and Tongcheng Elong have to offer.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Ctrip to develop tourism in Morocco
09/09/2019|2:03:29 PM|
The partnership spans three years and aims at increasing the visibility of Morocco's destination in China, notably through digital advertising campaigns.
Smarter data journeys: The tricks OTAs are already using
09/11/2019|3:15:35 PM|
Sophisticated technologies allow hotels to track the performance of every single customer and change their investment for each guest based on their value and likelihood to book.
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