Search results for “TV advertising”
Hyatt signs deal with Booking.com as hedge against Expedia impasse
07/13/2017|6:45:03 PM|
As their contract expiration deadline looms, Hyatt and Expedia are maneuvering for position with Hyatt property owners. The new Hyatt-Booking.com agreement gives Hyatt some leverage but it likely wouldn’t fully make up all the ground if the chain goes completely dark on Expedia.
Luring Chinese travelers by the little comforts
06/15/2017|2:33:06 PM|
IHG did a consumer research to find out what amenities were essential versus nice-to-have: slippers, Chinese TV channels, bottled water and a kettle.
Millennials, dark social, influencers and payola – a cautionary tale for hotels
03/13/2017|5:53:20 PM|
TV advertising is long dead – a part of marketing’s ancien régime that communicates less effectively today than a pet rock.
TripAdvisor is tracking whether its TV advertisements really work
03/05/2015|3:06:29 PM|
TripAdvisor has conducted two recent studies to figure out where its website traffic comes from — and where it goes.
Tuniu counts on blend of brand strength, scale and operating leverage
08/29/2016|6:15:55 PM|
Sustaining growth rate has remained Tuniu’s major forte, but can cost control, association with HNA and the GMV of travel products uplift the overall margin going forward?
Trivago IPO could reach USD 1 billion as Expedia begins selecting banks
09/06/2016|5:44:29 PM|
Expedia has begun to put in motion an initial public offering of its Trivago hotel-metasearch unit and the IPO could be valued for more than $1 billion.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
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