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Search results for “SERP”
Top five revenue management & distribution tips for 2019
03/04/2019
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5:41:33 PM
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Work with OTAs, review your cancellation policies, advertise on GHA and keep an eye on facilitated bookings.
OTA and metasearch go homogeneous, search coming to an end?
05/21/2018
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7:54:12 AM
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The extreme competitiveness in travel is slowly bringing search engines, OTAs and metasearch engines to converge towards an increasingly homogeneous model.
Eye-tracking Google search results for hotels shows emphasis on ad products
03/22/2017
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6:24:27 PM
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The eye-tracking study confirmed that the addition of the business listing box and metasearch tool of Google appears to keep eyes focused on paid areas of the SERP for a longer period of time.
Travel brands on alert as Google increases machine learning on search results
01/20/2017
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5:05:33 PM
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Google is looking to understand the “real intention” behind words used by consumers, in a bid to make results more relevant.
Complete guide to online marketing for independent hotels II
11/05/2016
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9:15:47 AM
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SEM drives high ROI through brand protection, hotels can take advantage of remarketing to drive conversion.
Understanding mobile search: Differences in ‘Local Intent’ Google SERPs
12/29/2012
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10:33:53 AM
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Google may be slowly headed in a direction that, on mobile devices, Google prioritizes these above more traditional organic results and even their gravy, the paid results.
Google Hotel Finder goes global, gets integrated into Google SERPs
11/28/2012
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10:48:29 AM
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In the US, UK, India, and New Zealand, a Google Hotel Finder search box is now prominently featured on all search engine result pages (SERPs) for destination hotel searches.
Eye-tracking shows where users are focused in search: on Google products
12/17/2013
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9:57:29 AM
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Interesting data has been released as part of an ongoing campaign to persuade regulators that they should force Google to change the way it displays results and services.
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