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Search results for “SEO”
Google pushes review-influenced recommendations above local organic search results in US
06/24/2013
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10:09:56 AM
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After brief experiments, Google officially launched an interactive “carousel” of recommendations above organic results when users run searches for local venues.
How to pre-open a hotel [Part One of Two - social media and digital marketing]
05/25/2012
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10:21:40 AM
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How long up-front do we have to start with our marketing, PR and other strategies to attract guests? The author introduces some of the key points in this article.
Generic search terms and who comes out on top for organic and paid search in travel
11/27/2012
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10:12:27 AM
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More insight into which brands are winning the organic and paid search game in the UK travel sector comes from Stickyeyes.
How hotels can make a difference in destination search on Google
12/09/2011
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10:21:01 AM
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This is a guest article by Pedro Colaco, president and CEO of GuestCentric.
Google AdWords gets stronger, but travel keywords struggle with conversion
11/05/2012
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10:12:24 AM
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Despite its big spend on Google AdWords, the travel sector has the lowest conversion rate (1.45%) of the ten largest online industry verticals.
Beyond social media – A rough guide to Employee Generated Content in the travel industry
08/31/2012
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10:33:16 AM
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Employee Generated Content can make lots of hotel content friendly for social and for search — content that is more current, deeper, and broader than any single in-house resource, set of guests, or agency could provide.
The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning [Part 1 of 2]
08/08/2012
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9:39:00 AM
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Next year’s digital marketing budget should focus on driving direct online bookings and achieving serious ROIs via structuring hotel's initiatives in three main categories: “Core” Digital Marketing Initiatives; “Business-Need” Digital Marketing Initiatives; and Capital Investments, Strategy and Operations.
The importance of branding in travel search
06/09/2012
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9:18:22 PM
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A brand or a search-biased company needs to focus on market research, community and visual appeal etc to build online presence.
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