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Search results for “Instagram”
How hotels can personalize the customer experience to compete with Airbnb
03/23/2016
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11:16:54 AM
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Companies like Airbnb have blown the traditional market wide open and the most amazing thing about this service is that it owns no assets apart from a really well-designed, digital service. Hotels need to up their personalisation game.
Destinations establish way of measuring ROI of social media
01/18/2016
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9:47:09 AM
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Since destinations are some of the most prolific users of social media in the travel industry, the social media agency Think decided to establish its own formula to evaluate whether the investment on social media channel is worthy.
Hyatt tries the guest photo approach to marketing
02/03/2016
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5:08:12 PM
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Hyatt Hotels is to launch a platform created by Olapic which allows guests to upload their pictures and scouring the social web to include other photos already shared online to inspire potential guests.
Online travel agencies tipped to lose market share to hotel direct channels
01/26/2016
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5:12:08 PM
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A research from Phocuswright shared at the FITURTech event in Madrid, Spain, this week forecasted that hotels are starting to push direct sales through their own websites, grabbing share market from OTAs.
Starwood launches Guest Gallery system using Instagram photos
12/17/2013
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10:17:44 AM
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With the recent integration of Starwood Hotel properties with Instagram, guest pictures will now be displayed under “Guest Gallery” section in all property sites.
Luxury hotels trying to master guided selling online
10/03/2015
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6:18:38 PM
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It’s no secret that hotels would love to have a deeper relationship with customers, with direct booking seen as the best way of achieving it.
The state of influencer marketing for travel brands
04/02/2018
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1:57:40 PM
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Across all of the categories, a clear pattern emerged: The majority of mentions take place on Twitter, but the platform that drives the most engagement is Instagram.
Hotel marketers rethink the affluent market
03/02/2015
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5:45:53 PM
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The very definition of luxury has changed, luxury hotels are trying to find new ways to create experiences and maximize revenue.
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