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The Hotel Electronic Distribution Network Association (HEDNA) announced today the signing of a Memo of Understanding (MOU) with China TravelDaily Co. Ltd. (CTD), solidifying their common objectives and shared commitment to promote electronic distribution through collaboration and knowledge sharing in China and around the world.
Today “information is power”. This is especially true in the quest for personalisation. Before hotel distribution professionals reap the short term savings of push it may be worth considering the longer term impact of doing so with regard to customer relationship management, revenue pricing and channel management.