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Search results for “Brand.com”
Data suggests hotel loyalty rates may hurt owners more than OTA fees do
09/01/2016
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5:43:18 PM
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Maintaining visibility in OTA search rankings creates a ton of value that both brands and owners. 75% of customers buy from the top 15 hotels in their search results; 33% buy from the top 5 search results.
The disappointing life of hotel industry booking site Room Key
07/12/2016
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10:33:19 AM
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Room Key, launched in January 2012, is the brainchild of six major hotel chains. However, it turns out to be a disappointment due to unreasonable profit model, limited marketing budget and pop-under ads.
New York City hotels take revenue hit, as OTAs and Airbnb grow
07/08/2016
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1:45:58 PM
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OTA bookings surpassed brand.com bookings in 2013, becoming the single largest source of business in New York City — reaching 26% of total business by 2015.
Exclusive: Expedia argues that hotel owners are losers in direct-booking push
04/22/2016
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4:23:33 PM
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In a chart provided to Skift, Expedia lays out what it calls a conservative estimate on how hotel owners would be taking a revenue hit of around eight percent because of chains’ decisions to publicly offer hotel loyalty program members lower rates on hotel websites than they give to Expedia, for example.
Lufthansa sues Sabre, as the tussle over the GDS surcharge escalates
03/16/2016
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11:41:16 AM
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Lufthansa has filed a lawsuit in a Texas court against Sabre and at issue is whether the German airline group is in breach of its 2015 contracts regarding the Distribution Cost Charge.
Transparency in online medium exposes weak sales strategy
04/06/2016
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9:38:31 AM
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Discrepancy in pricing on different online platforms is prevalent in China. Hotel companies need to dig deeper to be in control of “selling-rates”.
Trust International and DerbySoft integrate CRS and metasearch manager
10/14/2015
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4:40:24 PM
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Trust International introduces Trust|Campaign - a powerful new way for hotels to manage campaigns and bidding in the growing number of metasearch engines.
Amadeus explicitly denies supporting Lufthansa’s new commercial strategy
06/05/2015
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9:05:58 AM
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Amadeus has responded to Lufthansa’s decision to charge Euro 16 for each booking made via the GDS with a letter to its customers.
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