Trip.com Group, Shangri-La Group deepens strategic partnership; Hong Kong launches strategy to boost travel recovery.
The brand campaign means sales and marketing as a percentage of revenue will be higher in the first half of this year than in the second half.
Ctrip users had higher education level and income than the industry average.
This new cooperation enables 300 million-plus Ctrip high-end members to access to the Shangri-La Golden Circle Programme across Shangri-La’s portfolio of over 100 hotels globally.
China Airlines and EVA Air will operate six and two flights, respectively, from Taiwan.
OTA giant sees content as a new growth driver, rolls out a three-step strategy; Chinese lawmakers, advisors suggest issuing vaccine passports.
Speakers include Trip.com Group CEO Jane Sun, Agoda Vice President Timothy Hughes, and more!
Tourism-related services credits dropped by around 10% to AUD 2.25 billion.
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