Net Affinity's study suggests that women dominate hotel search on digital platforms. The ratio of female to male visitors is 2:1, but men convert 1.5 times more often on their visits.
Shanghai Disneyland launches digital Fastpass service costing $10, which allows guests to book Fastpasses on their phone instead of hurrying to designated Guest Services locations.
Daimler’s Mercedes-Benz Vans unit is forming a new joint venture with Via to launch shared rides around European cities.
According to Phocuswright, travel activities, tours, attractions and events were worth about $135 billion worldwide in 2016.
A report shows that mobile bookings will account for 50% of the online travel sales this year in Asia-Pacific, rising to 58% by 2020. China has the highest percentages, but the growth is strongest in India.
With over 150,000 users in its home market, Qantas has pushed concierge bots for personalized travels to North America, UK and Hong Kong through Facebook.
Adding more steps to the booking flow tends to increase complexity and leads to abandoned purchases so is generally considered a no go area. Or is it?
HDNDA's research suggests that hotels and OTAs streamline search results for less choices to clients and have a clearer insight into the intent of their trips. Mobile sites should focus solely on selling the room.
