This update should push users deeper into the funnel, which will possibly result in a minor uptick in mobile conversion rates.
It's the first foray that Google has made that specifically targets corporate travel, in particular employees working for small businesses.
Mobile is poised to account for 79% of all Internet use this year; travel marketing needs to integrate the users data from CRM systems and apps.
Despite accounting for a significant volume of website traffic, mobile still only accounts for 10.2% of total website revenue across the hotels.
In many respects, native apps are the preferred channel over web due to their speed, additional functionality, and better overall UX.
Accorhotels CEO Bazin said 90% or maybe even 100% of transactions in China would be mobile payment driven in two years.
Smartphones are the new concierge. Over 70% of U.S. travelers agree that they "always" use their smartphones when traveling, up from 41% in 2015.
Hopper begins to expand beyond airfare predictions and flight bookings to offer consumers hotel rate predictions and room bookings.
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