There’s a lot of talk in the travel industry these days that travelers aren’t loyal to hotel brands anymore; it’s all about price and perks. But is this really true? Does hotel guest loyalty exist without paying for it—and if so, how?
In fact, studies show that 67% of customers say their standards for good experiences are higher than ever, but 51% of customers say most companies fall short of their expectations for great experiences.
The Budget Hotel Association of Mumbai has reportedly said that it is planning a city-wide boycott of hospitality unicorn OYO, which has been facing severe criticism from hotel owner associations over its policies.
Creating great content is an integral first step, getting it in front of the right audience plays a pivotal role in ensuring your content strategy effectively promotes your brand as an industry leader.