While architecture and design enable properties to curate a memorable stay, it’s also a powerful tool for communicating a brand’s message.
A proliferation of soft brands, online travel agencies, homesharing players offer independent hotels new distribution and marketing choices, but are intensifying the competition for players such as WorldHotels.
The Global Wellness Institute calculated the global spend on wellness tourism at $639.4 billion in 2017. The sector grew 6.5% per year from 2015 to 2017, more than twice the growth rate for general tourism.
Hilton’s Web Direct channels of all types grew three times the rate of other channels.
The investment would bring to a close of Oyo's $1 billion financing round, valuing it at $5 billion.
AirAsia remains firmly in 1st place for international airlines marketing on WeChat, Marriott, Starwood, Hilton, and Shangri-la are ranked at the top of hotel lists.
Hotels should strengthen their monitoring of online reviews and provide effective feedback as great online reputation is essential for positive brand awareness and increased customer satisfaction.
The acquisition of Six Senses takes IHG’s portfolio of open and pipeline luxury hotels to 400 hotels (108,000 rooms) globally.
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