OYO’s China operation is going through a rough transition.
Loyal customers are more likely to perceive the company’s products and services with good value and are less sensitive to the company’s price premium.
The funding will go towards accelerating the group’s expansion, with particular focus on its RateHawk B2B brand.
U.S budget market is a sweet spot that works really well with Oyo's capabilities.
UHI has partnered with Haoqiao, one of the largest wholesale players in China, and Mafengwo, a highly influential Chinese OTA.
OYO China has shifted into what it calls its “Strategy 2.0” involving “26 Iron Rules” to demand Chinese hotel owners which would like to be branded as OYO to hand over controlling rights.
Fifty-three Radisson Hotel Group properties became bookable on WeHotel June 30, with more than 1,100 hotels to follow by year's end.
Such disruption, in a good way, has the hospitality industry focused on a "return on experience" metric.
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