First Choice ties up with Open Destinations for North America
02/06/2007|4:21:00 PM|Eyefortravel
First Choice Holidays PLC has opted for Open Destinations as its supplier of technology and associated services for a number of its North American-based tour operator brands. (2/2/2007)

Open Destinations, a software and services provider to the wholesale leisure travel sector, will be implementing the Travel Studio system throughout the First Choice businesses during the next 12 to 18 months.

Also included in the deal is the Travel Studio sister product Fare Studio, a scheduled flights and private fares database with GDS interfaces, the provision of B2C and B2B e-Commerce solutions, off-shore software development and business process outsourcing (BPO) services.

Larry Frank, vice president technology, First Choice Expeditions, “First Choice has in recent years acquired a portfolio of successful specialist tour operators throughout North America. We needed a system that would allow the individual businesses the flexibility to fully automate the business processes that make them successful today, but also enable them to embrace future market driven opportunities that modern technology delivers”.

“We felt Travel Studio was particularly strong on its handling of Escorted Tours and FIT’s. It also offered a strong web services layer which allows us to build sophisticated e-commerce offerings to help drive the business forward. All the businesses that reviewed Travel Studio felt it was the best solution for our type of businesses”.

The First Choice businesses in North America that are involved in the project include Student City, Intrav, Travcoa, Country Walkers, TCS, International Expeditions, Europe Express, YMT, Jumpstreet, Breakaway, School Voyageurs, Educaters and Educational Tours.