American Airlines ready with Spanish-language portals for Latin America and the US
02/05/2007|4:28:00 PM|Eyefortravel
American Airlines has launch country-specific Spanish-language portals on to better serve customers in Latin America and the US. (2/1/2007)

The new portals of offer a new Spanish-language booking tool and country-specific offers and news.

“The new Spanish-language websites provide our Spanish-speaking customers an easy and convenient way to book travel,” said Peter Dolara, American’s senior vice president for Miami, the Caribbean and Latin America. “By offering country-specific portals, we will be able to share with our customers more relevant offers and content along with great fares.”

Customers who go to will be asked to select their country of residence and will be redirected to their country specific portal, including: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, USA and Venezuela.

According to the company, the Espanol portals provide numerous ways to conveniently search for and book low fares, select seats, check AAdvantage miles balance, and get relevant news and offers. Customers who purchase tickets on do not pay an online booking fee and earn AAdvantage bonus miles for each ticket purchased when booking flights. In addition, customers residing in Latin America can easily sign up for Direct Contact, an e-mail newsletter.

“We are placing great emphasis on enabling our customers to experience in a language that they prefer and making our online experience more user-friendly for our global audiences,” said Rob Friedman, American’s managing director,

“With the introduction of Spanish-language booking capabilities, we are better serving the needs of the important U.S. Hispanic population and our customers throughout the Spanish-speaking countries in Latin America and making it easier than ever to travel on American,” added Friedman.