TripAdvisor's new personalisation tool for trip planning
02/02/2007|4:43:00 PM|Eyefortravel
Travel community TripAdvisor has introduced a new personalisation tool, making trip planning as easy as “save it and go”. (1/31/2007)

According to the company, whenever a traveler sees a green “save this ...” button on a page, they can click and file the review or insider secret into their personal “My Trips” folders - a new TripAdvisor personalisation feature.

The traveller can customise and expand plans by adding maps, photos, their own notes and travel plan details.

“With more than five million reviews, tips and insider secrets on hotels, restaurants and attractions, we believe we have the answer to virtually any travel question - from what to do around the corner to around the world,” said Christine Petersen, senior vice president of marketing at TripAdvisor.

“Now with the ability to quickly save and file the most useful information you find on TripAdvisor, planning and going are both a breeze - just pull up your folders and get going.”

A green “Save” button is featured on each of the TripAdvisor hotel, restaurant and attraction descriptions and reviews, along with postings in the site’s popular forums, collaborative guides, maps, photos and many more types of information. Once a user clicks on the button, they save it to a personal folder. Travelers can organise their trips in whatever way makes the most sense to them - organised by day, side trip or excursion - however they choose. When it’s time to take the trip, users can forget cramming expensive guidebooks with post-its and clipped articles, and instead print out a custom guidebook to take along for easy offline reference or even refer back to their trip plans online from an internet cafe or laptop, stated the company.