Mastering the art of selling tickets through own site
01/06/2007|5:06:00 PM|Eyefortravel
Alaska Air last year sold $1 billion worth of tickets through its website. (1/4/2007)

According to, the figure was about 40 percent of its total bookings, said Steve Jarvis, the Seattle airline’ vice president of sales and customer experience.

It was shared that the figure doesn’t account for tickets bought online through other travel sites such as Expedia and Travelocity. Adding those sales, Alaska Airlines and its sister carrier, Horizon Air, sell more than half their fares online, Jarvis reportedly said.

Referring to online selling of tickets in 1995, the report says customers logged onto a bare-bones site where they could do little more than check a list of scheduled flights and book a seat.

Mark Guerette, who runs the website and helped build it 12 years ago, reportedly said, “We were ecstatic and high-fiving each other when we sold 50 tickets in a week.” He added, “Now it takes us 6.9 minutes to sell that many.”