Expedia surveys smartphone users’ spontaneous travel habits
08/12/2013|9:44:50 AM|hotelmarketing.com

Following the launch of a new ad campaign and the Expedia Trip-A-Day Giveaway, Expedia released the results of a survey on spontaneous travel tendencies. Approximately one third of Americans took last-minute trips out of town.

The study was commissioned by Expedia and conducted online by Harris Interactive in July among over 2,000 U.S. adults age 18+. U.S. adults were asked about what spontaneous activities they have done, what last-minute trips they're likely to take, and how their mobile devices play into their travel planning. By downloading the Expedia app, travelers have access to build a spontaneous trip on the fly; and for winners of the Trip-A-Day Giveaway, they'll have a $1200 Expedia voucher to help make their trip a reality.

Nearly all U.S. adults (92%) consider themselves at least a little spontaneous. Americans showed this in different ways over the last year: nearly half of U.S. adults went impulse shopping (49%), or "paid it forward" by treating someone else with something kind (49%). Approximately one third of Americans took last-minute trips out of town (30%).

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