If you thought U.S. airlines had milked the ancillary revenue cow to the maximum, think again. Airline chiefs believe there’s a lot more where that came from.
“We think there’s still some nice upside” to ancillaries, said David Barger, chief executive officer of JetBlue Airways. “We’re looking at a 10% to 15% increase in ancillary revenues on a year-over-year basis.”
United Airlines, which got an early start on inflight extras with its Economy Plus product, has set a goal of increasing ancillary revenues by 9% this year, according to chief executive officer Jeff Smisek.