How image selection affects click-through rates on OTA hotel listings
08/21/2012|4:10:29 PM|

The images hotels choose to display in their OTA booking paths have significant impact on CTRs, a recent study by Intent Media has found.

In previous tests, Intent Media claims Courtyard Kauai in Hawaii, for example, increased its click-through rates more than 60% on Orbitz by using the photo labeled Test 2 in the image below.

Intent Media’s latest photo optimization study is more comprehensive, involving dozens of hotel listings on Orbitz.

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