Bookings via mobile apps soar
07/03/2012|9:52:56 AM|

New research suggests that U.S. travel bookings through smartphones may have doubled in the past year, as more travelers buy the devices and more suppliers and travel intermediaries produce a broader range of travel apps.

Almost 40% of the nearly 2,400 smartphone users surveyed by Atmosphere Research Group said they intended to use their mobile device to book a hotel stay, while 27% indicated a willingness to use their iPhones to reserve hotel rooms, book car rentals and buy airplane tickets.

“More than a third of online travelers are interested in actually sealing the deal [through mobile devices],” said Jeffrey Breen, president and co-founder of Atmosphere Research Group. “Those numbers are only going to increase.”

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