Defining a hotel digital marketing strategy
12/12/2011|9:52:44 AM|

Digital marketing for hotels is becoming increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities and pricing, but now are also expected to compete for guests in new channels and digital communities that emerge every day. Hence, many hotel managers are asking themselves how they can expand their brand online while still having the time to run their business.

The obvious choice has been to hire additional staff, but this tactic is just a temporary solution, because demand for digital marketing is unstoppable and the problem will continue to grow. The breakthrough solution for this complex problem is a digital marketing architecture and tools that provide a consistent multi-channel experience to hotel guests and prepare hotels for future digital marketing demands.

This article provides a quick checklist on five important items hotel managers should consider when defining a digital marketing strategy for their hotels:

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