Priceline: Freak snowstorm produced peak mobile booking patterns
11/11/2011|9:32:39 AM|

If Priceline were writing a winter survival guide, it assuredly would advise you to pack your gloves, snow boots and mobile devices.

Beginning Oct. 29, when a record-shattering October snowstorm hit New Jersey, New York and Connecticut in the U.S., Priceline saw a 270% spike in hotel bookings on its mobile apps as residents saw falling power lines transport them into the dark ages.

With the lights out, the percentage of people using desktop computers to secure alternative accommodations in hotels rose a relatively paltry 38% in those three states, Priceline says.

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