Expedia promotes vacation packages on Facebook
01/10/2011|10:33:44 AM|HOTELMARKETING.COM

Expedia.com introduced the "You Name It Contest and Sweepstakes," a contest hosted on the Expedia Facebook page that asks travelers to help Expedia come up with a better name for its Vacation Packages.

When travelers book their flight and hotel simultaneously on Expedia, the result is called a Vacation Package. The mere act of booking simultaneously can yield up to $450 in savings compared to what it would cost to book the same component separately. When flights and hotels are booked separately – even minutes apart – those savings are lost.  According to Expedia’s estimates, travelers leave billions in potential savings on the table every year. Expedia believes that the name Vacation Package may be confusing to some travelers and tamps down interest. Thus, Expedia is harnessing the collective creative wisdom of the American traveler to rename its package booking offering.

Beginning today through February 3, Expedia travelers can visit facebook.com/expedia and suggest a new name for Vacation Packages.  Expedia will collect and analyze the entries and will choose ten finalists.  Expedia Facebook fans will then have the opportunity to vote for the winner from among the ten finalists.  The entry that receives the most votes as best characterizing the value of the package booking process will win the contest and earn a vacation worth up to $10,000. The second-place winner will win a $500 Expedia credit.  Voters also have the opportunity to win one of several $250 travel credits.

Read the full story at: http://www.hotelmarketing.com/index.php/content/article/expedia_promotes_vacation_packages_on_facebook