How consumers use smartphones for travel and other services
11/29/2010|10:42:23 AM|

Another good and not particularly self-serving piece of research from London-based digital agency Total Media – this time looking at mobile and travel.

The last study looked at how social media was influencing travel search and booking behaviour, but this time a survey of nearly 1,400 people was carried out to understand how smartphone devices were being used during the planning stages, pre-travel and during a trip.

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