Survey: Airlines Do Indeed Want to Cut GDS, OTA Sales
07/15/2010|10:27:19 AM|Travelmarketreport.com

The results of a survey of airlines by SITA, one of the major providers of information technology to airlines, “confirms a desire to reduce GDS and online travel agency distribution,” an executive of the firm said.

At SITA’s annual Airline IT Summit in Brussels, Juergen Koelle, senior director of portfolio marketing for SITA, said the 2010 Airline IT Trends Survey results show a desire by airlines to increase their ancillary revenues and the use of self-service technologies on the Internet, through the mobile channel and on airport kiosks.

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