STR releases brighter forecast for 2010, 2011
06/11/2010|4:57:27 PM|Hotelmarketing.com

The U.S. hotel industry is projected to end 2010 with increases in two of the three key performance measurements, according to STR’s monthly forecast update.

STR projects 2010 occupancy to increase 3.6 percent to 56.7 percent, ADR is expected to end the year virtually flat with a 0.6-percent decrease to US$97.26, and revenue per available room is forecast to rise 3.0 percent to US$55.13.

Mark Lomanno, president of STR, said the industry’s recovery will be driven by upper-end hotels.

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