In a new TV commercial for travel search engine Kayak.com, an old man packs a suitcase. "I´m returning to where it all happened," he says soberly. As though he´s referring to a former war site, he says, "We stormed that beach like it was already ours, and after the first shot, it was all a blur." Behind him, on the type of schedule and boarding sign seen at busy train stations, a word and a price appear: Cancun for $139.

See the full story at http://www.forbes.com/2009/11/01/kayak-travel-advertising-cmo-network-kayak.html