Hotels getting creative to keep rooms booked
10/10/2009|10:22:58 AM|

LOS ANGELES - Hoping to keep its 119 rooms filled, the Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an “Ink and Stay’’ package that includes $100 toward a tattoo and a bottle of tequila to numb the pain. At the Hard Rock Hotel in San Diego, guests who get the “Hard Rock and a Hog’’ deal can roll through the city on a Harley-Davidson motorcycle that comes complimentary with two nights’ stay.

But for hotel perks, it’s hard to beat the deal offered at the Four Seasons Hotel Los Angeles, where your stay comes with the free use of a Mercedes, Porsche, or a BMW convertible.

As the US hospitality industry struggles through one of the worst financial periods in more than 20 years, hotel managers are moving beyond the usual discounts and offering creative promotions to attract business. Some deals offer big savings for guests, while others are simply meant to generate publicity.

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