introduces visual hotel search
09/12/2008|10:01:00 AM|Hotelmarketing
September 11, 2008: The Visualiser, termed as a first for the travel industry, will ask customers to select from a range of images in order to generate hotel suggestions.

An easy-to-use slider bar to refine searches even further – users can choose to narrow the selection of hotels returned towards the no frills or luxury end, or to make the selection more modern or traditional.

Nigel Pocklington, Managing Director of, says: “We are always looking for new and innovative ways to improve our customer experience and help our users to choose a hotel that perfectly matches their requirements. This is the first time that travellers have been able to make their hotel selection based solely on their visual responses. The speed and functionality of the Visualiser coupled with the vast array of hotel accommodation on means that we are able to make the user experience faster and more efficient than ever before.”

Imagini Founder and CEO, Alex Willcock, says: “We’re thrilled that is using our VisualDNA technology to further develop its search experience. Together we’ve created a really great new way to find the perfect hotel.”