Langham Hotels International Anlangham and China Southern Airways signs new partnership
03/05/2008|8:48:00 AM|Etravelblackboardasia
Tuesday, 4 March 2008´╝ÜLangham Hotels International has signed a loyalty partnership agreement with China Southern Airlines, China’s largest passenger airline, offering additional mileage for members of the Sky Pearl Club.

Sky Pearl Club members can now earn 1,000km when staying at any of Langham’s portfolio of Hotels including Auckland, Boston, Hong Kong, London, Koh Lanta, Melbourne and Pasadena and, as well as our affiliated properties – Delta Chelsea in Toronto and Eaton Hotel in Hong Kong. Members can earn double mileage benefit during the launch period until 30 April, 2008.

“With the first of our new hotels due to open this summer at Beijing’s Capital Airport, a key international hub, the partnership with China Southern Airlines gives us an opportunity to promote our growing brand presence to over 4 million Sky Pearl Club members. This will drive awareness of our properties exponentially in China,” said Brett Butcher, Senior Vice President – Sales & Marketing of Langham Hotels International.

“China Southern Airlines’ extensive domestic and regional network gives Langham Hotels good penetration to our target audiences, making them an ideal strategic partner for us,” added Brett Butcher.

Langham Hotels International has 14 partnerships with 14 leading airlines, bringing mileage benefits to over 100 million members worldwide.