Carlson partners with Sunshine100, doubles China portfolio
01/22/2008|9:58:00 AM|Etravelblackboardasia
Monday, 21 January 2008´╝ÜCarlson Hotels Worldwide Wednesday announced a new partnership with Sunshine100 Group which sees the Carlson brand doubling their reach in China.

The partnership was made in a joint announcement between Carlson Hotels Worldwide President and Managing director Martin Rinck, and Sunshine100 Group Chairman and President Xiaodi Yi.

“The partnership with Sunshine100 Group is a very significant development for Carlson and indicates our determination to grow the presence of our world-class hotel brands across the region,” said Mr Rinck. “Strategic partnerships with companies like Sunshine100, which share our vision and passion for the Chinese hotel market, enable us to deliver multiple hotel development deals, and we are delighted to have found a great partner in Mr Yi and his group.”

This partnership is set to further expand Carlson’s Radisson, Park Plaza and Park Inn brands in the country.

In response Mr Yi said, “We are proud to enter into this relationship with Carlson Hotels Worldwide.  We see enormous opportunities, particularly in secondary and tertiary cities which are currently under-serviced by international-standard business and leisure hotels.

“We believe the combination of our development expertise and the power of Carlson’s world-renowned hotel brands, blended with the great management experience of the Carlson Hotels team, will prove to be an extremely successful formula in China.”

Last year in October, Carlson’s Asia Pacific chapter announced its first major partnership in the region with Lotus Hotel Investment Fund, a US$1 billion private equity fund established to target hotel development opportunities in high-growth markets including China, India, Thailand and Vietnam.