Best Western Targets Japanese Expansion
11/09/2007|10:10:00 AM|Hotelexecutive
NOVEMBER 7, 2007. Best Western International has ambitious plans for Asia, targeting 30 hotels in Japan by 2010, and a total of 200 hotels in Asia within the next three years.

Best Western Vice President International Operations Asia, Glenn de Souza, expressed his optimism on this achievable goal. “Visitor arrivals to Japan have shown strong growth in recent years, and this trend is likely to continue into the foreseeable future,” he said. “The ‘Visit Japan’ campaign has also given these numbers a timely boost.”

Mr de Souza added that Japan’s current economic conditions make the country more attractive to foreign visitors than in the past, while it continues to maintain strong fundamentals as a politically stable business hub.

Mr de Souza added that expansion in Japan will focus on major cities, with the ‘Premier’ brand receiving much of the attention. The aim is to meet the trend of providing convenient accommodation, while taking a share of the market away from smaller, cheaper “capsule” hotels.

Recent Best Western additions to Japan include the 228-room Best Western Joytel Osaka that occupies the top 10 floors of a modern tower and the 80-room Best Western Wakayama, which features spacious rooms in the city center.

Several other Best Western hotels coming on line in 2009-2010 are in various stages of construction, renovation and re-branding. Among these are properties in Aomori, Hokkaido, Kagoshima, Kobe, Nagano, Okinawa, Sasebo, Sendai and Tokyo with more destinations in the pipeline.