The leaders of the industry and their executive teams face an important 12 months ahead.
They are charged with ensuring their brands can take advantage of a wholesale recovery of the travel, tourism and hospitality sector, as and when it emerges at scale, as well as think about what their companies could become in the future.
The industry is at an important moment in its history as it unravels itself from a devastating two years since the onset of the COVID-19 global pandemic.
But also the sector has some big decisions to make, either collectively or as individual companies, with issues around climate change not going away any time soon and huge advances in technology (AI, machine learning, personalization, blockchain, etc.) that will either be used as part of the technical evolution of the industry or shunned.
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