The Overseas Chinese Town Group (OCT Group) has recently launched the 2021 OCT Group Culture and Tourism Festival themed "A journey of colorful joy at OCT". This year's culture and tourism festival runs from June 19 to October 31, and features some 500 thematic cultural events and more than 500 cultural destinations, segmented into five experience types: City Holidays, Electric Music Carnival, Wellness & Leisure, Chinese Art and Food & Fun, giving visitors an opportunity to partake of and enjoy the wonder and the wide variety of what China and Chinese culture has to offer.

On the first day of the festival, June 19, OCT Group hosted the online Opening Day event. Journalists from more than 100 media organizations and nearly 600,000 virtual travelers from both within China and abroad gathered on WeChat, Weibo, YouTube, Instagram and other platforms to witness the festival launch. At many of the "must-see" spots to visit, as selected by OCT, several influential travel bloggers live streamed the event to their millions of followers, resulting in many who joined online to snap memorable photos of what they were viewing, as they experienced the charm of China's magnificent rivers, mountains and traditional cultures.

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