ITB China scheduled as physical event in Shanghai on Nov 24–26 with virtual extension
06/28/2021|5:10:38 PM|ITB China

With travel and tourism within China bouncing back to pre-pandemic levels, ITB China, the largest B2B exclusive travel trade show in the country, is set as an in-person event at the Shanghai World Expo Exhibition and Convention Centre from 24 to 26 November 2021, with its virtual extension from 8 November until 31 December this year. 

Witnessing the positive development of travel markets and vaccine promotion in China and around the world, expectations for the return of international travel are steadily increasing. This fall the marketplace for China’s travel industry picks up the thread and will deliver an innovative hybrid showcase for travel products and an important B2B meeting place for the travel industry.

David Axiotis, General Manager of ITB China, on the new event concept: “In these dynamic times, the combination of a physical event and a virtual platform is indispensable and offers our customers maximum planning security. ITB China 2021 will support global travel companies and suppliers with comprehensive and flexible solutions – both offline and online – to re-engage the Chinese market in a unique and hybrid format and actively boost the recovery of the industry. Adding to the face-to-face meetings and in-person experience, the virtual extension of ITB China 2021 will bring extra value by providing even more meeting and networking opportunities for both physically and virtually participating exhibitors”.

As the leading Chinese travel think tank, the concurrent ITB China Conference 2021 will be organized by China’s leading travel trade media and travel conference organizer TravelDaily (parent of featuring a strong program of keynotes and panel discussions, streamed live with Chinese and English subtitles and available as videos on demand on the ITB China Virtual platform.

The exhibitor registration ends on 15 September 2021.

Further information can be found online: or email to