Trip.com Group, parent of leading online travel brands Trip.com, Ctrip, Skyscanner, and Qunar, has ambitious expansion and recovery plans for 2021. The mobile-first online giant will adopt Amadeus' cloud-based technology solution Amadeus Custom Search, as part of its own boutique shopping engine to fuel these ambitions and deliver an exceptional customer experience.
By offering customers high quality flight content, faster response times, and precise accuracy, Trip.com will be able to improve loyalty while scaling to meet shopping demand. The cloud-based solution will enable Trip.com’s platforms to manage increasing online activity as travel recovers while accurately applying its revenue management decisions through localized deployment across shopping platforms.
Yudong Tan, CEO of Trip.com's Flight Business Unit, says, “As we continue our global expansion, Amadeus' cloud-based search technology will help us to meet the ever-increasing demands of our customers. We are optimistic about the recovery of travel and this cutting-edge cloud technology will play an important part in accelerating our long-term growth.”
The Amadeus Custom Search solution has been designed to offer travel agencies of any size, from giants like Trip.com to smaller players, greater flexibility to control dynamic content distribution and protect business strategies without overspending.
Brian Chien, Head of Online Travel Agencies, Greater China and Managing Director, Amadeus says, “We are proud to continue our pioneering work with such an innovative and market leading online travel agency like Trip.com. Our development teams have worked hand in hand with theirs to build a future-proof, cloud-based flight search solution that will make the customer experience across all channels exceptional.”