JetBlue to debut short-term rentals as part of its growing non-air offerings
11/12/2020|5:49:23 PM|Skift

JetBlue plans to offer short-term rentals with the help of a partner not named yet, possibly by the end of the year. The airline plans on offering the accommodations under its own brand, and would handle the customer service in-house instead of leaving that to the partner.

Andres Barry, president of JetBlue Travel Products, a subsidiary of the airline, said JetBlue would carefully curate the short-term rentals it offers, leveraging its own customer data and meeting JetBlue standards. He mentioned that Airbnb and Vrbo were among potential partners for the short-term rental service.

Like Tripadvisor, Booking Holdings, and Expedia, JetBlue’s vision is for a subset of its customers to buy their entire trips through JetBlue.

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