Reed Exhibitions back in business in China
07/16/2020|4:37:38 PM|Exhibition World

Reed Exhibitions has successfully hosted its first two events in China in the wake of Covid-19.

First API China was held in Qingdao, 9-11 June, followed later the same month at the new Shenzhen World venue by the Shenzhen Gift and Home Fair. That show ran 20-30 June and covered 160,000sqm of exhibition space, 50% larger than the 2019 edition, according to Reed Exhibitions’ Gillian Cartwright, writing in a Blog on the RX website.

The drill at the two RX June shows, according to Cartright, saw teams of cleaners make frequent rounds disinfecting and organisers constantly reminding attendees to respect social distancing measures and to wash their hands.

Medical rooms and ambulances were on hand at both shows in case of any emergency.

As a leading event for the pharmaceutical manufacturing sector, the return of API China was a great confidence booster for the industry, helping it to jump-start business, accelerate innovation and re-establish vital supply chains. Filling a total exhibition area of nearly 50,000sqm, it gathered 800 leading companies and attracted 20,000 attendees.

Those unable to attend the event in person were able to take part via a hybrid element incorporating online learning, networking and business opportunities.

Shenzhen Gift and Home Fair, meanwhile, as EW reported 1 July, attracted over 2,000 exhibiting companies and 90,000 visitors. The show offered three on-site forums and many exhibitors used booth live streaming to attract attendees.

Reed Huabo Exhibitions launched a WeChat mini program to allow exhibitors and buyers to keep in contact 24 hours a day. Shenzhen World offered full 5G signal coverage and puts its new IT infrastructures to a good test.

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