Fosun recruits former Cook execs ahead of OTA revival
01/22/2020|11:04:08 AM|ttg

Chinese travel giant and former Thomas Cook investor Fosun has reportedly recruited a number of ex-Cook executives with a view to relaunching the brand as a purely online proposition.

The Times now reports Cook is set to be relaunched as an OTA in June after hiring “a dozen” former Cook executives, predominantly those with a background in technology, according to the paper.

Ahead of Cook’s collapse, there was speculation that Fosun – which was heavily involved in near £1 billion negotiations to save Cook – would look to rebuild the brand as wholly digital operation.

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