HotelsByDay, the North-American provider of flexible daytime hotel rooms has announced the acquisition of Dayaxe, a startup that sells access to hotel amenities such as pool passes, cabanas, spas and fitness rooms.
“This acquisition creates the world's first full-service company to provide consumers with booking flexibility and access to top hotel amenities while granting hotels new revenue optimization channels,” said Yannis Moati, CEO and Founder of the New York City-based startup.
HotelsByDay, which lets guests reserve unused hotel rooms during the day, will be the only company to offer consumers the ability to take advantage of more amenities offered by hotels via an upcoming single platform. Whether customers want to book day access to a luxurious pool or find a quiet room to recharge for a couple of hours, HotelsByDay’s acquisition of DayAxe provides access to thousands of top locations across North America.
Every day, over 8.4 million hotel rooms across the world go empty and unused anytime between 9 a.m. and 9 p.m. That represents over $76 Billion in unrealized revenues for hotels and resorts. Exacerbating the lost opportunity for these asset-heavy companies, hotel amenities like pools, cabanas, gyms and spas are underutilized by over 50 percent on average.
Meanwhile, consumers, faced with the rigid booking options of today’s platforms like Expedia and Priceline, have limited opportunities in booking flexibility and to take advantage of local property amenities.
The deal is another step in furthering HotelsByDay’s singular vision of solving common pain points in travel and hospitality, positioning itself in the vanguard of hospitality innovations, from flex-stays and daycations to soon tackling the conference room meetings and events vertical.