Chinese travelers are increasingly opting for destinations with diverse and exciting offerings, as they explore new ways to experience culture and nature during their holidays.
Exhibitors at the recent China International Travel Mart in Kunming, Yunnan told TTG Asia that as the Chinese market continues to expand rapidly, the demand for adventure travel is also swelling.
Sounh Manivong, director general, tourism marketing department of the Laos Ministry of Information, Culture and Tourism, noted: “The Chinese like to visit attractions like waterfalls, and do (activities like) rafting, kayaking and ziplining.”
He added that the China market is of growing importance to Laos. “For the first nine months of this year, Laos received 800,000 visitors from China, which was 22 percent more than the same period last year. We’re expecting this number to reach one million by the end of this year,” he noted.
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